Cookie Policy

1.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function and to provide services you have requested. They include:

• Session Cookies: Temporary cookies that maintain your login session and remember your activity during a single browsing session.
• Security Cookies: Protect against fraud, secure your account, and maintain authentication.
• CSRF Protection: Prevent cross-site request forgery attacks.
• Load Balancing: Distribute traffic across our servers to ensure platform stability.

Strictly necessary cookies are always enabled and cannot be disabled without impairing platform functionality.

1.2 Functional Cookies

These cookies enhance your experience by remembering your preferences and providing personalized features:

• Preference Cookies: Remember your language, currency, display preferences, accessibility settings, and account preferences.
• Vehicle Memory: Remember vehicle information you previously entered for tire recommendations.
• Booking History: Store recent searches and bookings to speed up future interactions.

1.3 Analytics Cookies

These cookies help us understand how you use the Platform and identify areas for improvement:

• Traffic Analysis: Track page views, clicks, and navigation patterns to understand user behavior.
• Performance Metrics: Measure page load time, error rates, and other performance indicators.
• User Flow: Understand how users move through the Platform and where they exit.
• Conversion Tracking: Track completed bookings, sign-ups, and other key actions.

Analytics data is typically anonymized and aggregated, preventing identification of individual users.

1.4 Marketing Cookies

These cookies are used to deliver targeted advertising and measure marketing campaign effectiveness:

• Retargeting: Display ads on third-party websites for products and services you viewed on TireSync.
• Ad Performance: Track which ads led to bookings or sign-ups.
• Audience Building: Create segments of users for targeted marketing campaigns.
• Social Media Integration: Track social media interactions and measure the effectiveness of social media campaigns.

Marketing cookies require your explicit consent before they are placed on your device.

2.1 Third-Party Service Providers

We engage third-party service providers who may place their own cookies on your device as part of their services:

• Analytics Provider: Google Analytics tracks user behavior, traffic sources, and conversion metrics. Google's privacy policy can be found at https://policies.google.com/privacy.
• Payment Processor: Our payment processor places cookies to secure payment transactions and prevent fraud.
• Ad Networks: Third-party ad networks (Google Ads, Facebook Ads) place cookies to deliver targeted advertising across the web.
• Customer Support: Live chat providers and support tools may place cookies to provide customer support features.
• Email Service Providers: Resend places cookies to track email opens and clicks if you receive marketing emails.

2.2 Third-Party Cookie Policies

Third-party service providers are responsible for their own privacy practices. We encourage you to review their privacy policies:

• Google Analytics: https://policies.google.com/privacy
• Google Ads: https://policies.google.com/privacy
• Facebook: https://www.facebook.com/privacy

3.1 Consent Banner

When you first visit the Platform, a consent banner is displayed explaining our use of cookies. The banner allows you to:

• Accept All: Consent to all types of cookies, including analytics and marketing cookies.
• Reject Non-Essential: Reject analytics and marketing cookies while accepting strictly necessary cookies.
• Customize: Customize your cookie preferences by cookie type.

3.2 Consent Requirements

We comply with Canadian privacy law and respect your autonomy regarding non-essential cookies. Strictly necessary cookies are always placed without consent, as they are essential for platform functionality. Functional, analytics, and marketing cookies require your explicit prior consent.

3.3 Withdrawal of Consent

You may withdraw your consent to non-essential cookies at any time by accessing your cookie preferences in your account settings or by using the cookie preference center on the Platform. You may also clear cookies from your device using your browser settings.

4.1 Managing Cookies Through Your Browser

You can control cookies through your browser settings. Most browsers allow you to:

• Block all cookies.
• Block third-party cookies only.
• Delete cookies when you close your browser.
• Disable specific types of cookies.

Please note that blocking cookies may impair the functionality of the Platform. Instructions for managing cookies in popular browsers are available at:

• Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Safari: https://support.apple.com/en-ca/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge

4.2 Opt-Out of Analytics

You may opt out of Google Analytics tracking by installing the Google Analytics opt-out browser extension at https://tools.google.com/dlpage/gaoptout.

4.3 Opt-Out of Targeted Advertising

You may opt out of targeted advertising from Google and other ad networks through:

• Google Ads Settings: https://www.google.com/settings/ads
• Digital Advertising Alliance (DAA): https://www.aboutads.info/
• Network Advertising Initiative (NAI): https://www.networkadvertising.org/

Please note that opting out does not prevent ads from appearing; it prevents ads from being targeted to you based on your interests.

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting they not track your activity. The Platform currently does not respond to DNT signals, as there is no industry-wide standard for implementing DNT. However, you can manage your privacy through cookie settings and browser controls as described in Section 4 above.

6.1 Pixels and Web Beacons

In addition to cookies, we may use pixels (also called web beacons or tracking pixels) to track user behavior. Pixels are transparent images embedded in web pages and emails that communicate with our servers when you view a page or open an email. Pixels help us measure the effectiveness of marketing campaigns and understand user engagement.

6.2 Local Storage

We may use local storage (also called HTML5 storage or localStorage) to store information on your device. Local storage is similar to cookies but can store more data. You can clear local storage through your browser settings or through the Platform's preference center.

While cookies typically do not contain directly identifying personal information, they can be linked to personal information you provide (e.g., when you log in). This allows us to correlate cookie data with your account information for personalization, analytics, and marketing purposes.

For information about how we collect, use, and protect your personal information, please refer to our Privacy Policy.

Some of our service providers, including Google and other analytics/ad platforms, are located in the United States. By consenting to analytics and marketing cookies, you acknowledge that cookie data and linked personal information may be transferred to the United States for processing, subject to the protections described in our Privacy Policy.

We may update this Cookie Policy at any time. Material changes will be communicated via email or prominent notice on the Platform at least thirty (30) days before they take effect. Your continued use of the Platform after such notice constitutes acceptance of the updated Policy.

For questions about this Cookie Policy or to manage your cookie preferences, please contact us:

• Email: info@tiresync.ca
• Email (General): info@tiresync.ca
• Website: tiresync.ca